The main parameters we take into consideration are – Consumer Engagement, Customer Feedback, Brand Reputation, as well as Features and Benefits.
The Engagement score is based on the number of people who click to each listed brand in the past seven days. The number of clicks each brand receives is compared to the clicks received by other brands listed on the same page, scoring table and device (desktop, mobile or tablet). The higher the share of clicks a brand receives, the higher the Consumer Engagement score.
This score represents customer reviews of the brand across multiple criteria, such as ease of use, value for money and the degree of user satisfaction. We convert these user insights into measurable metrics and optimize the score accordingly. In the event that a brand is new to and/or has not yet received any customer reviews, we assign the brand a baseline Customer Feedback and adjust it as soon as a brand begins receiving customer reviews, to reflect actual degrees of customer satisfaction.
We believe in presenting you with the best options available. This parameter is based on Alexa Rank, which factors in brand popularity, prestige, relevance and more. In the event that a brand doesn't have an Alexa score, we assign the brand a baseline Brand Reputation, and adjust as soon as data is made available.
We have a team of editors committed to writing reliable and distilled reviews. Our
editors spend hours reviewing products and services based on features that are
important to our users, such as: level of customer services; how easy the service or
product is to use; whether or not a company, product or service has won any awards -
and more. This way, we give you top-notch lists and reviews saving you time, money,
If there’s something we can’t find regarding a brand’s features and benefits, we don’t include it in calculating the overall score. But we do go back every couple of months to recheck our reviews and update them accordingly.
The parameters comprising the score are explained in detail, to give you a clear “behind the scenes” look at how each score was calculated.
The final score is drawn from multiple sources, both internal and external, to allow for a holistic and balanced score that reflects real consumer insights.
Our score is updated every seven days to reflect the dynamic nature of brands, industries, and user trends.
This website is an informative comparison site that aims to offer its users find helpful information regarding the products and offers that will be suitable for their needs. We are able to maintain a free, high-quality service by receiving advertising fees from the brands and service providers we review on this website (though we may also review brands we are not engaged with). These advertising fees, combined with our criteria and methodology, such as the conversion rates, our team of reviewer’s findings and and product popularity, impact the placement and position of the brands within the comparison tables.