The Best Google Tools Around


Google is a powerful tool for your business. It can help you find customers, get leads, and grow your business in so many ways. The Google suite of tools has grown over the years to include a wide range of services that are useful in many different situations. Here are my favorites:

Google Trends

  • Google Trends allows you to see what people are searching for on Google. You can see how many people are searching for a certain term in a certain area and even compare the popularity of certain terms with one another.

You can also use Google Trend’s time series report feature to see which keywords have increased or decreased in popularity over time. For example, if you’re trying to decide whether or not to invest your money in a particular industry, this tool will tell you whether or not there has been an increase in keyword popularity within that industry over the past few months.

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Google TrendsPlot how Google searches have changed over time and analyze their impact with this powerful tool

Google Calendar

Google Calendar is one of the best tools on the internet. It’s easy to use and it can be used for many different purposes.

Google Calendar can help you manage your personal life, or it can help you organize your business meetings and appointments with clients. Google Calendar will keep track of all your important dates, whether they’re family events or business meetings.

Google Drive

Google Drive is a cloud storage service that allows you to store, access, and share files. It’s helpful for collaborating with others on projects and sharing with clients.

  • Storage: You can store all your important files in Google Drive so that they’re available from anywhere.

  • Collaboration: With collaboration tools like Google Docs and Sheets, you can easily work together with others on the same document.

  • Sharing: You can share files with clients or colleagues without worrying about them accidentally seeing each other’s work (unless you choose to).

Google Keep

Google Keep is a note-taking app that is integrated with Google Drive. It’s perfect for collecting ideas and keeping track of important information, like grocery lists or the details of an upcoming event.

You can even use it to save website links, record voice memos and sync your offline notes with your other devices using Google Drive.

Google Keep is available for Android and iOS devices (or through the web). It’s free to download, so there’s no reason not to try it out!

Google Gmail

Gmail is a free email service that was launched by Google in 2004, and it’s one of the best tools out there.

You can use Gmail for both business and personal use, as well as collaboration and sending large files. Plus, it’s easy to access from any device—if you have a smartphone or tablet with an internet connection, you can access your account on these devices too!

The key to getting the most out of Gmail is understanding its features. We’ve highlighted some great ones below:

Google Analytics

Google Analytics is a free web analytics service offered by Google. As of December 2015, it was used by nearly two thirds of the top 10 million websites and as of May 2017 it was used on more than 100 million websites.[1]

It helps you to get information about your website traffic, how visitors found your site, where they went when they left, or what paths they took around your site. It also helps you understand the behavior of potential customers, including where they live or their income levels and purchasing histories. You can use this information to better target advertising and to make key business decisions such as which products to sell or how much inventory to buy.

Google Forms

If you want to create a simple form that can be used to gather information from your students, Google Forms is your best bet. You can embed the form on a website or blog post, use it as part of an assignment in any Google Classroom, or even send it as an email attachment.

When creating a new form, you’ll see three main sections: Form Settings (where you can customize things like question numbers and response buttons), Questions (where you add questions and choose their type), and Responses (where users will fill out their answers).

If none of these options work for what you need, there’s also an Advanced section where many more options become available.

Keyword Planner

You likely know that Google is the world’s most popular search engine, and that it also has many other products in its ecosystem. But did you know that there’s one tool in particular that can help you find keywords for your business? That’s right: the Keyword Planner.

The Keyword Planner is a free tool offered by Google itself (unlike some similar tools). It allows you to enter keywords related to your industry or business and see how many people are using those terms when they search on Google…and then use those terms yourself!

Google My Business

Google My Business is a free tool that helps you manage your online presence across Google, including Search, Maps, and Google+.

It helps you create a verified listing for your business on Google Search and Google Maps. It also makes it easy for customers to find your business online, connect with you on social media, get directions to your location and read reviews from other people who’ve visited.

Google Sites

If you want to create a website or page but don’t want to spend money on it, Google Sites is an excellent option. It’s free and easy to use, and it’s great for creating websites for businesses or personal use.

Google Sites makes it easy for people with little technical knowledge of web design to create their own websites in minutes. The tool also allows you to add text and pictures without knowing how to code HTML (the language used by web developers). Plus, it has built-in templates that let you get started quickly with your site design without having any coding experience at all!

Recommendations Engine

You may have heard of the recommendations engine. It’s that thing that tells you to purchase a product after buying another, or suggests a film after you watch one. The recommendations engine is an online tool that can help you find new customers, products, trends and ideas.

The key to using the recommendations engine effectively is in understanding how it works and then making sure your content aligns with what it recommends. Let’s take a look at how this works:

Google Alerts

  • Google Alerts is a great way to stay on top of your search results. You can set up alerts for keywords, locations, and more.

  • You can get alerts sent to your email as soon as they’re published.

  • You can also set up alerts for specific news sources or authors so that you don’t miss any big news stories from them—and since there are only two of us writing this article about Google tools right now, an alert would be very useful!

There are many ways that Google can help you with your business.

  • Google is a great tool to use for your business.

  • Google is the most popular search engine in the world, and it can help you find customers and employees—but it also has other tools that can help you out!

For example, if you’re looking for information about your competitors or their services, Google has a tool called “Google Alerts” that will send an email whenever someone publishes something with their name or brand mentioned in it on the internet. You can set this up so that they send an alert every time they publish anything new, so you won’t miss any important information!


Google is a very powerful business tool and has many tools that can help your company grow. It’s important to note that not all of these tools are free and some may require a paid subscription for more information or features. However, there are still many useful resources available for free on Google with great functionality.

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